By Sean Flanagan
The author has permitted the reprinting and redistribution of this article.
Get More Motivated Seller Leads Today by Discovering the Secrets of How to Write an Effective Sales Letter
Let’s face it. You only get one chance to rope motivated sellers in and make them the successful contacts that your business needs to grow. You have 3 seconds before their eyes glaze over…either hook em’ or your sales letter will hit the trash can that they are standing right next to as they toss the other poorly written junk mail in it.A great sales letter will help you establish your business and give you the foundation you need to create a prosperous relationship with the seller.
What are some of the elements you need to ensure that the sales letter you are about to write is superior to your competition – setting yourself on a higher level right from the start The first step towards a great sales letter is what you DON’T put on the sales letter – your company logo. Nobody cares about your company logo and nobody wants to read it right at the start. You have mere seconds to grab your potential customer and you don’t want to waste that precious space on your logo. Save that for the end, when they’ve already read the important “stuff”.
Instead of your company logo, start with a compelling headline. You need to address their problem and then just as quickly, you need to solve that problem. If you can do that and do that well, you will be much more successful in the long run. There are a number of tips you can use to write great headlines, like “5 Steps to…” “Top 10 Reasons Why…” and headlines of a similar nature. Try a Google search for “great headlines” and find some proven ones, then just customize them to your real estate investing business.
It always boosts response to address your prospect by their first name, even in the headline occasionally. Sales letters that use a first name are more captivating and more personal. The reader will feel compelled to at least continue reading another sentence or two, no matter how cynical they might be towards sales letters.
Since you might only have a few sentences, you need to grab your prospects’ attention right away. Don’t introduce yourself; customers don’t care that you are the Vice President of whatever company or what your qualifications are. You can brag about your experience and skills later. The first few sentences are your opportunity to offer a one-of-a-kind solution to a problem that seems insurmountable. If your business is family-owned, you can relay that information later on in the letter if necessary. The keyword here is necessary. Ask yourself “is the fact that my business is family owned going to compel this person to sell me their house at a great price or just bore them and make them lose interest in our written conversation”.
In the beginning of your letter, you need to state the problem and how if they contact you, you’ll solve it. Reiterate the problem and restate your solution.
By stating these problems and solutions, you’ll hook the reader. You’ll show them that your business is the answer they’ve been looking for. And just like that, you’ll be able to enjoy more and more prospects.
The more leads that you entice through your sales letter, the more profitable and successful your business will ultimately be.
Give the seller a reason to choose you. Don’t settle for “We Buy Houses Cash”. Think about it from a sellers point of view. Why should they choose you versus every other investor in your town If you can answer this basic question, you’ll win the marketing game every time.
Develop a Unique Selling Proposition, otherwise known as a USP. You must have a unique approach to the problem – and of course, that unique approach needs to be a practical solution.
State the USP that will turn heads and sellers will reach out to you.
Be clear about what your intentions. Be clear about what your company will offer. Finally, make sure that you write a “P.S.” statement at the end of the sales letter. Interestingly, studies have shown that “P.S.” statements are usually the second item read after the headline. Make sure your “P.S.” is enticing, captivating and sucks the reader in to read even more.
P.S. – Follow the steps in this article and watch your real estate business explode. By the way, did your eyes go right to this P.S. as soon as it hit your screen Now you know WHY the P.S. is so important.
Sean Flanagan went from being a dead broke laborer, living off Ramen Noodles and gas station hot dogs while selling used wooden pallets from the roadside for $20 a day, to a self made real estate multimillionaire in under 2 years time. He has a FREE audios httpwww.YuckyHouseLeads.com.
If you would like to take advantage of the market and learn how to invest in real estate and you are local to the Dallas Fort Worth area, I know a really great teacher and mentor here in Arlington Texas. Please take a look at his web site: DennisJHenson.com, Dennis has a great Mentoring and training program, I know because I am one of his former students. I learned a lot from his one on one teaching technique. – Michael Harman 817-457-7572 firstname.lastname@example.org>