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By Jason Hanson
The author has permitted the reprinting and redistribution of this article.


Many of you know the importance of dressing for success. What many of you may not understand, however, is that there are two reasons we do it. The first reason we do it, is for ourselves. Being successful in real estate requires a great deal of confidence and when you look good, you feel good. If you want to be the very best in this field, you need to dress like the very best. If you are walking around in a brand new classy outfit and you feel like a million bucks, then you are worth a million bucks, because “we are what we think we are”. Our outside appearance has a strong affect on how we think and feel on the inside. Instead of going out and purchasing many new items of clothing, buy quality versus quantity. Purchase only a few of the best items, because they will last you twice as long as cheap clothing.


The second reason we need to dress top notch is, of course, for other people. As much as people hate to admit it, appearance is extremely important. There have been several studies done where people have been shown two pictures of a person and asked their thoughts on each picture. The first picture showed a clean shaven man in a business suit. The second picture showed the same man, but he had a beard and was in a ratty t-shirt and shorts. Almost everyone had only positive thoughts about the first photo and said he looked like a man of respect and importance. As for the second photo, they had only negative things to say, such as he looked dirty or lazy or probably did not have a lot of ambition. You can easily try this experiment for yourself. The next time you are looking to purchase a car, go to the dealership dressed in your best clothes. Then a couple of days later go to the same dealership dressed in jeans and a T-shirt and see the difference in how you are treated.


Obviously, the homeowners we are working with want to feel that they are working with a skilled investor who is going to help them out of their situation. When you show up to a seller’s house dressed appropriately, you immediately gain credibility and they feel you are someone who can be trusted and get the job done. This applies not only to sellers, but to networking events, REIA meetings and anywhere you may be trying to improve your business. For men I recommend the following


– Make sure you are clean shaven, no beards or mustaches
– Get a haircut, people do not like long hair on guys
– When going to a seller’s house wear khakis and a button-up collar shirt. You do not want to overdress, because if you show up in a three piece suit, you will look like a slick salesmen
– Wear dress shoes, no sneakers


For Women I recommend the following

– Wear make-up in moderation, do not overdue it
– Make sure your clothing is not too tight
– Do not reveal too much skin
– Slacks or a dress are always appropriate
– Do not overdue it and show up in a prom dress


Since we are the best, we need to dress like the best, so we will be treated like the best.


Jason R. Hanson is the founder of National Real Estate Investor Month, author of “How to Build a Real Estate Empire” and mentor to students all across America. For more information on Jason’s one-on-one mentoring program with 110% money back guarantee, call 800-865-1702 or visit


If you would like to take advantage of the market and learn how to invest in real estate and you are local to the Dallas Fort Worth area, I know a really great teacher and mentor here in Arlington Texas. Please take a look at his web site:, Dennis has a great Mentoring and training program, I know because I am one of his former students. I learned a lot from his one on one teaching technique. – Michael Harman 817-457-7572>

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